Collectively they now manage a network of regular freelancers and contributors. A number of new full-time hires are expected to be made as the brand increases its magazine and digital offering. Time Inc is hoping a free, broader NME will be able to maintain an extended print run of more than , to help attract advertising from lifestyle brands that will more than offset the multi-million pound additional costs associated with the magazine's extended print run and production expenses.
Every media brand is on a journey into a digital future. The future is an exciting place, and NME just kicked the door down. From 18th September , NME will be hoping to replicate the apparent success other established weekly print magazines have had in moving to a free proposition, not least the entertainment listings magazine, Time Out.
Commenting on NME's move, Marcus Rich, chief executive of Time Inc UK, said: "This famous 63 year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years. It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners.
The NME is to cease publication in print after 66 years, the weekly music title joining a growing list of once mighty magazine brands that now only exist online. The NME. In , the magazine stopped being a paid title after a decade of sales declines saw its circulation drop to just 15, It relaunched as an ad-funded, free title with a circulation of , in a last throw of the strategic dice for the print edition. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.
Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.
Since launching 21 years ago, NME. COM has established a leading position in the music space and now attracts more than 3m UK unique users and more than 13m global unique users each month. Switching to free in distress is a very different proposition, and unfortunately rarely works. Like other strong titles in the market, our print business is growing, driven by creative solutions. Titles not built for consumer demand will disappear but equally the strong magazines have potential for significant growth.
0コメント