Are they just tapping in on the weekend, or is there more to it? We tried to dig deeper and found some interesting theories on Quora which made perfect sense. However, the trend of releasing movies on a Friday didn't start in India until the late s. Neel Kamal released on 24th March, , which was a Monday. Mughal-E-Azam was among the first movies to be released on 5th August, , a Friday.
What I think is that because after Friday you have two days of weekend holiday Saturday and Sunday to enjoy the movie. The same question was asked to The Times of India and the answer by Jayant Mukherjee was: emphasis added. The release of films in India follows the American style.
There a film is released on Friday so that people can watch the film with their family during the work-free weekends Saturday and Sunday leading to good opening collection. From ScoopWhoop :.
However, the trend of releasing movies on a Friday didn't start in India until the late s. Neel Kamal released on 24th March, , which was a Monday. Mughal-E-Azam was among the first movies to be released on 5th August, , a Friday.
Also, Friday is considered as the day of goddess Lakshmi in India. So, releasing movies on Friday came from the belief that producers would be blessed with good wealth. Sign up to join this community. The best answers are voted up and rise to the top. In earlier times and even today in some places Friday is pay-day. Typically Saturday and Sunday are off for the weekend where people have both the time and money to spend.
Hence the producers of the films try to optimize their cashing out opportunity by strategically releasing the movie on a Friday. Movies are released on Thursday in hopes of beating the Friday rush. This is to boost weekend Box Office numbers; boosting a movies ratings! More money equals more reason for people to watch this movie!
Although Netflix adds movies and TV shows throughout the week, it usually keeps its biggest releases for Friday, as to give the audience time to enjoy them over the weekend — but in recent weeks, the platform has opted to drop its most anticipated movies on Wednesdays. However, this move is not that uncommon in the film industry, and Netflix could benefit more from releasing its most-anticipated movies on Wednesdays.
Many studios have opted to release some of their most important movies on Thursdays rather than Fridays in order to beat the Friday rush and increase box office numbers especially those of the opening weekend, which play a big role in the success or failure of a movie, and with that whether they get sequels or not.
Releasing one day earlier also allows for reviews and early opinions to spread and thus draw more viewers in, which is why this move can be beneficial for Netflix.
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