To establish and grow relationships, hold specific client and prospect-focused events which let customers know that you recognise and value their business.
Event marketing provides organisations with the opportunity to grow awareness, sales and positioning through engaging virtual , live or hybrid events.
They can also play a huge part in promotion, so when planning your next event, keep event marketing in mind. Consider your goals carefully and deciding on the type of event you would like to host becomes a whole lot simpler! Marketing Co-ordinator More articles by Maisie Tomlinson.
How to incorporate wellbeing into your virtual event. Top tips for hosting a virtual event. Why live broadcasts and virtual events are the new norm. Get In touch. Contact us. Why event marketing is important to your event's success.
Make sure your speakers mention that the company cares about the environment and strives to reduce plastic consumption every year. In case you have a specific audience that you want to reach then organizing an events is one of the best way to do so. Find out groups that have similar interests as yours and get their attention! Events and experiences work very powerfully to drive sales — and significantly improve how consumers feel about and perceive brands! This way you may find out more about your customers and how to reach them!
Keep your employee engaged in order to improve company culture! A well organized event will perfectly highlight the company's mission, show that the company's culture is creative, collaborative and supportive. You will not only strengthen the morale of current employees, it can also play a significant role in recruiting new employees.
Take the opportunity to appreciate the most distinguished employees. They will feel appreciated and important and surely they will return to the office with new motivation and productivity.
Celebrating success builds the business culture! Don't forget to invite your biggest clients to your event - let them see your business from the best perspective. In addition to the advantages mentioned above, we would also mention team building, stress reduction, and motivation increase among employees.
Perception of event marketing only as a business of organizing promotional events is a kind of simplification. In fact, this form of promotion is a complex tool through which companies want to achieve their goals and market assumptions.
In the long-term perspective even one-day event helps to create a lasting and consistent image of the company. If the event is well developed, people will talk about it for days and even years! People unrelated to your company who talk about your product or service are simply the best and most credible recommendation for your potential customers! For the organization of the event to really fulfill its task, remember to book the best speakers! Livestreaming events.
These are live events that you can stream to your viewers. You can conduct these with a simple webcam or employ a full production crew for higher quality broadcasting.
Applications such as Livestream and Ustream, as well as Google Hangouts, offer a live service that allows you to fully stream, record, and engage your audience with chat and social media functionality.
Physical events. Offline events require physical attendance, and interactions take place in person. While they often require more investment than virtual events, offline events allow face-to-face relationship building. Trade shows. A trade show is a physical gathering of individuals in a particular industry or profession in a forum that typically features numerous companies in a specific market.
A business may sponsor or participate in a trade show to show off a product or simply to network and strengthen its presence in a market. Conferences are often company-specific marketing events that gather attendees for the purpose of delivering information such as a user summit. These events tend to be on the larger side and are held by companies for training or educational purposes. The term seminar is usually used to describe smaller meetings, road shows, or field events.
Some seminars are set up similar to a classroom lecture, where an expert shares information with the audience in a traditional format. Breakfasts, lunches, and dinners. These are typically smaller, more targeted events. They can be both customer and prospect focused. These events are usually very intimate, with eight to ten people, or can be larger, with 50 or more attendees.
The smaller functions tend to be high level and provide executives a private setting for networking. On a larger scale, breakfasts, lunches, and dinners can include thought leadership presentations as part of the event. While measuring the ROI of a successful event marketing program is more complicated than other channels, the data you can collect is invaluable.
Event marketing is vital. Event marketing is growing. Event marketing forms real connections. Once you determine your goals, you can start the creative process to develop an event that will engage your audience, launch promotions, and generate sales. Step 1: Set realistic and targeted goals up front.
When it comes to event marketing, ROI is not just something you consider after the fact; you must plan for ROI from the outset and continue measuring ROI after the event if you want to be accurate.
Keep in mind that your goals should not be limited to only registration and attendance models. The best goals will get into pipeline and revenue impact. Step 2: Incorporate a strong theme and be creative, whether in person or online. In a sea of vendors, how do you make your presence known? Consider using games or interactive tools as a way to pique the interest of attendees.
Swag giveaways are also a great way to entice someone to visit your booth. This matters with virtual events also. Keep in mind your look, how you present your collateral, and what sort of contests you might want to incorporate.
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