But research from Facebook, Analytic Partners and GroupM shows that higher funnel brand-building ads can drive sales at a similar rate per dollar spent. In fact, in health care, brand messaging drove more sales than direct response campaigns for those aged 35 to However, direct response drove more sales for teenagers. Source: GroupM via Facebook. The Facebook pixel is a small piece of code that can have a big impact on your Facebook ad campaigns.
Once you place the code on your website, it allows you to track conversions, remarket to people who have viewed a product on your site and create lookalike audiences. That said, changes are coming.
There are a few steps you can take to get ready, like verifying your domain in Facebook Business Manager. If you work with a developer, you might also want to consider using the Conversions API for more accurate tracking of conversions data not affected by cookies. Remember back in the days when everyone watched TV and we could all recite our favorite breakfast cereal jingles?
How many times do you think kids watching Saturday morning cartoons were exposed to the same ads for Magic Charms?
At a certain point, the benefit of more exposures to the same ad—or related ads— starts to slow down. Source: Facebook IQ. Your testing will show you where the plateau is for you. Keep in mind that better quality ads plateau later. The best practices for Facebook ads are constantly changing. Only you know what works for your specific audience. And the only way you can keep that knowledge up to date is by testing.
Closely monitor how your campaigns perform in the Facebook Ads Manager dashboard. Hootsuite Social Advertising is an integrated platform for managing organic and paid content side by side. Within the dashboard, you can easily pull actionable analytics and build custom reports to prove the ROI of all your social campaigns.
With a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns and get the most out of your budget. For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it.
On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard. Every brand has a few pieces of content that drive most of the traffic each month. Adapting that content into a short video or image ad can be a great way to repackage top content for the best Facebook ads.
Then, use one of these social video tools to create your video, or create a slideshow video ad in Facebook Ads Manager. For example, the Hootsuite social team pulled the key details from our post on social media image sizes into this image for Facebook:. Posted by Hootsuite on Sunday, February 21, Pro tip: Check out our social video strategy kit for marketers , which has lots of great insights about what types of video work best on social media.
Yes, we said above you should consider using Facebook ads for higher funnel marketing. Pro tip: One of the most effective ways to drive sales directly from a Facebook ad is to target people who have already considered buying your product. By expanding their targeted audience, they also saw 2. The conversions and catalog sales objectives both drive direct sales. Conversions drives sales on your website or any other location outside of Facebook.
Catalog sales drives sales from your Facebook catalog. With the store traffic objective, you can promote offline purchases, too.
You can also drive people to an online or offline event. Use the engagement objective to increase event responses on Facebook, or the traffic or conversions objectives to sell more tickets. Or, use the lead generation objective to get people to your store or dealership to experience your product in person—for example, through a test drive.
Johnny Walker Taiwan used ads with a click-to-Messenger call to action to drive offline sales. Within the Messenger conversation, users could select their favorite products and ask for directions to nearby shops where they would purchase. Pro tip: Facebook allows you to track offline conversions so you can understand the effectiveness of ads that drive sales offline. You can also use this tracking information to build custom audiences of people who interact with your brand offline, so you can target them even more effectively with future ads.
Use Hootsuite Social Advertising to easily keep track of all of your social media activity — including Facebook, Instagram and LinkedIn ad campaigns — and get a complete view of your social ROI. Try it free today. Request a Demo. Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising.
See it in action. Facebook is the number one social media site for driving conversions, which makes creating effective Facebook ads an integral part of your social media strategy. Follow these 11 tips to convert your next Facebook campaign into a success. Potential customers are already looking for businesses like yours on Facebook.
A smart Facebook marketing strategy is the only way to connect with them. Understand the essential elements of an awesome Instagram ad and learn how to put one together in the same amount of time as a coffee break. Learn how to make your social ad dollars go further with these six quick tips to lower your Facebook ads cost.
Education and Resources. Online Learning Courses. Blueprint Certifications. Blueprint Programs. Ads Guide. Safety and Integrity. Business Equality. Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Ads Manager Create and manage ads on desktop and mobile. Go to Ads Manager. Get Started. What is Ads Manager?
Key Features. Personalized Plan Get marketing guidance tailored to your goals. Create a Plan. Was this page helpful? Facebook Pages. Instagram Profiles. Facebook Ads. Using the Ad Library is simple. To access the Facebook Ad Library, click this link , or type facebook. Make sure you have the correct country selected in the top-right corner of your screen before moving on.
There are only two categories; Facebook has separated issue, election, and political ads from all other ads. This will pull up all the pages with relevant text. This includes the start date for the ad, the platforms the ad is on i. When you search up a brand name and pull up their ads, you can use certain filters to refine your search.
The filters are for Country, Platform, and Impressions. This tab will show you all the countries that the page currently has ads running for, and you can choose a specific one. Lastly, you can filter the ads by impressions. An impression means when an ad has been viewed. You can use this filter to see which ads have received impressions during a specific period of time.
All of this information is extremely valuable in marketing. You can see when your competitors are choosing to run ads and which platforms they are focusing on. Then, you can use this information to adjust and strengthen your own ads.
Now that you know how to use the Ad Library, here are some strategies specifically for marketing managers that will help your business stay on top. You can search multiple competitors and take a look at the images, videos, and graphics they are putting out to help you create your own compelling ads.
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